Hokify plans to expand to Germany and continue establishing itself as the go-to site for blue-collar workers in Austria over the next five years. It will continue operating as a stand-alone firm. Its founders — — remain minority shareholders.
Karriere.at already owned around 30 percent of Hokify thanks to a €1 million financing round joined by business angel Michael Altrichter and Startup300 back in 2016. The latter two have now sold their shares, according to Trending Topics.
“The success of Hokify confirms our decision to enter into a strategic partnership. Expanding our investment was the next logical step,” Karriere.at co-CEO Klaus Hofbauer said. “We want to give another boost to the growth of the platform and pave the way for its expansion into Germany.”
Hokify currently employs 25 people in Austria, but it plans to increase this number and launch marketing campaigns in Germany. It counts thousands of smaller and medium-sized firms as customers alongside bigger names like Lidl, Porsche, Randstad, and Spar.
The company said it has achieved operational profitability in its home market over the past three years with more than 350,000 people and 21,000 employers using the job platform each month — especially in the gastronomy, crafts and retail sectors.
Hokify offers candidates and firms the possibility to apply and recruit through an app. It advertises listings on social media and lets candidates submit video applications.
“Thanks to a straightforward job advertisement created within a few minutes and simple online application management, we reduce the effort — especially for small and medium-sized companies — and digitize the recruiting process,” Hokify co-CEO Daniel Laiminger explained.