The Swiss Media Group Ringier, Ringier Axel Springer Schweiz AG, and the marketing firm Admeira have launched a marketplace — called Marketplace — to help advertisers find space in print.

Advertisers and marketing agencies are able to access a portfolio of around 30 print media brands represented by Admeira. They can check the availability of space in real time and buy it directly from the platform. The site is available in English, French, and German.

“Marketplace gives the advertising industry a tool that significantly improves the resources and cost-efficiency of print campaigns and boosts their advertising impact,” Admeira CEO Bertrand Jungo said. “We are pleased with the first positive feedback received from the customers.”

Customers can use an automated dynamic pricing instrument to calculate the cost of marketing campaigns. The price is determined by criteria like timing, volume, flexibility, placement, sales trends, and seasonality. Advertisers and agencies receive a discount based on gross annual sales with Dynamic Pricing. Ringier and Ringier Axel Springer Schweiz introduced the dynamic pricing tool in the Swiss market in January.

“Ringier and Ringier Axel Springer Schweiz were the first media companies to introduce Dynamic Pricing for advertisements on the Swiss market, making print campaigns much more attractive,” said Ralph Büchi, CEO of Ringier Axel Springer Schweiz AG.

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