British vehicle remarketing company BCA had launched an online classified service for consumers looking to find, buy and sell used cars.
Called Cinch, it only lists cars younger than seven years old with fewer than 70,000 miles. Users are asked a series of questions about their lifestyle. The website then suggests vehicles based on their preferences and users receive offers from a dealer network of franchised retailers and independents.
The new brand from parent company BCA is linked to WeBuyAnyCar.com and users are offered valuations to sell their existing cars on that platform. In a statement, it said it wants to grow the brand quickly by partnering with dealers, car supermarkets and OEMs from across the U.K..
“Consumers want more intuitive offerings, and we can see dealers under increasing financial and operational pressures to convert consumer leads,” Cinch CEO Jonny Crowe said. “Many consumers currently arrive at dealerships without really knowing what they want and dealers get overloaded with undifferentiated inquiries.
“Cinch cuts through this inefficiency, empowering dealers with better-qualified leads that have a higher likelihood of conversion and helping consumers make the right decision.”
BCA built the site following consumer research and dealer feedback. It found 26 percent of the 7.9 million people who buy a car each year don’t feel confident buying a used car; 31 percent find the process daunting and 45 percent don’t enjoy the process.