China’s largest real estate website for selling international properties Juwai.com will merge with IQI Global to create “Asia’s biggest proptech group specialized in global new development properties.”

The new group, Juwai-IQI, will operate under the two separate brands: Juwai.com for online advertising and media services and IQI Global for project marketing, sales of property developments, and secondary market properties.

Juwai-IQI will offer end-to-end services for new property developers — creating buyer interest in a development project by promoting to millions of consumers online and completing transactions through its in-house sales agents.

In addition to offering access to greater China, Juwai-ICI will provide access to cross-border property buyers from the ASEAN region and the Middle East. These regions are the world’s biggest source for cross-border buyers.

“The combined group already completes on average 1,000 sales per month, deploys an exclusive and growing network of 5,000 salespeople, and possesses a very large database of consumers in China, India, the Middle East, and North Africa (MENA) region, and Southeast Asia,” Kashif Ansari, CEO of IQI Global, said.

Juwai.com executive chair Georg Chmiel said: “Juwai.com gives exposure to the market where up to half of all global property buyers originate from, and the IQI network is marketing and selling properties in many of the places where these buyers want to buy. This includes, in particular, Southeast Asia, Japan, Australia, New Zealand, the U.S. and Canada, the U.K., Germany and France and other markets.”

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