Automotive-focused Proto Corporation has unveiled a “next-generation assessment system” that harnesses artificial intelligence to calculate prices for cars. 

Called DataLine AI Assessment, the corporate digital assessment tool was designed for dealers of used and new cars. The system is compatible with desktop and smartphone. Assessment can be completed online, allowing the assessor to reduce the time required to apply to the pricing authority.

The tool uses deep learning and big data on the latest market environment to calculate prices with high accuracy, in an instant.

Proto Corporation was founded in 1989. The company is headquartered in Tokyo and Nagoya. It runs used-cars marketplace GooNet, motorcycle marketplace GooBike.com, a car workshop finder called GooPit, and a listing site for unwanted goods at Oikura.jp. The company also owns lifestyle and real estate businesses, but its auto businesses account for more than 90 percent of its revenue.

Proto’s latest tool gives it a clear edge over competitors Yahoo Japan’s CarViewRecruit Holdings’ CarSensor.net and Zigexn Inc.’s Kuruma-Ex.jp/UsedCar and a used-cars exporting site Car-Tana.com.

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