Africa-based marketplace and e-commerce site Jumia has announced plans to extend its subscription-based logistics and delivery service Jumia Prime to more cities in Nigeria.

The paid service has only been available in Lagos and Abuja until now. Jumia runs a marketplace for food delivery, hotel and flight bookings, deals and shopping. The company has partnered with 25 logistics companies and is working towards the establishment of a network of 33 new delivery hubs.

“These are deliberate efforts towards expanding the reach of online commerce in rural cities where prepayment had been the only payment option,” CEO Juliet Annamah explained.

Launched this year, Jumia Prime operates monthly subscription models for one, three or six months. Prices vary depending on the customer’s locations. Users in Lagos pay around $6, $14, and $22 while Abuja users pay around $7 and $18 for the 1 month and 3 months subscription packages. 

Deliveries for the Jumia Prime packages are limited to 50 orders per month and three addresses. 

Jumia’s introduction and expansion of the Jumia Prime service is a long-term strategy to attract more users and bolster its revenue stream. It also helps address the challenge of logistics and delivery — one of the banes of internet transaction growth on the continent.

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