Jimoty Ltd. that operates classifieds site Jmty.jp has opened its first branch office in Kitami – a city on Japan’s Hokkaido island.

The building in which Jimoty branch office is located.

Tokyo-based Jimoty has already hired four staff members at the center to provide customer support services. The company is conducting recruitment activities to employ fresh university grads in the region.

The purpose of establishment of the office is to improve the company’s footprints and respond to queries about listings of visiting customers.

Jimoty has been operating Jmty.jp on a freemium business model since February 2011. Its direct competitors are Yahoo Auctions, and flea market apps Mercari and Rakuma.

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