San Francisco-based private equity company Thoma Bravo is becoming quite the automotive data powerhouse. It owns AutoTrader.ca and its affiliates; recently bought Autodata Solutions Group, and has now reached agreement to buy the autos-and-more consumer research company J.D. Power and Associates.

Terms weren’t disclosed, but Reuters reported in May that the valuation for J.D. Power was expected to be about $1.9 billion, including debt.

Power works with auto dealers, manufacturers and a wide swath of other consumer interests to provide research, analysis and its well-known customer-satisfaction surveys and awards. It was founded in 1968 by J.D. “Dave” Power and his wife Julie, and has been sold several times, most recently to XIO Global for $1.1 billion in 2016. This sale is expected to close by year-end.

Thoma Bravo focuses on technology. In 2016, it bought Trader Corp., parent company of AutoTrader.ca, AutoHebdo.ca and other Canadian marketplace sites, from Apax for C$1.6 billion ($1.2 billion U.S.).

In May, it announced that it had acquired Autodata Solutions Group of London, Ontario. Autodata provides data and content, digital inventory marketing and software and applications to the auto industry.

Thoma Bravo has a history of retaining management at properties it acquires, and has done so at both Trader Corp. in Canada and at Autodata. It said it would keep the management at J.D. Power, as well.

Print Friendly, PDF & Email

Related Articles