Recrutics, a New York-based recruitment marketing agency and programmatic advertising company, has acquired KRT Marketing, another recruitment marketing agency.
It was the fourth deal involving a programmatic recruitment company in a month. Terms were not disclosed.
Recruitics, based in New York and headed by CEO Josh Gampel, was founded in 2012. KRT Marketing, which will be subsumed into Recruitics, was based in Lafayette, Calif., and headed by Ryan Christoi and Mona Tawakali. It was founded in 1972.
The chain of acquisitions in programmatic and recruitment marketing started in early July with the acquisition of Appcast by Scout24 for $79 million. Then Indeed announced plans to buy ClickIQ, and TMP Worldwide bought Perengo.
Terry Baker, CEO of PandoLogic, another recruitment programmatic company that’s also up for sale, posted about the acquisition this morning on LinkedIn: “Congrats to both Recruitics and KRT! And the beat goes on. Who’s going to be the programmatic player left standing when we get through early-market adoption and the big boys come with the big valuations and capitalization?”