Aviv Group, a subsidiary of Axel Springer, has announced the purchase of leading French real estate vertical MeilleurAgents.com for €200million ($224million). The site specializes in online estimations and puts realtors in contact with property owners. It boasts one out of every two French realtors as partners.

The deal will be finalized in the coming weeks. The purchase consolidates the group’s position as a top player in the real estate vertical market in France. Aviv Group already owns SeLoger.com and Logic-Immo.com — two of the leading property sites in the country.

MeilleursAgents was founded in 2008 and counts nearly 2 million monthly visitors and 250 employees. It saw revenue of €13.5million ($15.1million) in 2017 and Axel Springer expects the site to near break-even in 2019.

The subscription-based vertical counts 12,000 realtors as clients. It’s the leading reference in terms of online property estimations. The company’s success is built on algorithms created by 20  in-house data scientists. The team recently released a machine-learning algorithm for evaluating apartments with even more accuracy. They’ve also modified the site’s search pages.

Founder Sébastien Lafond sees the acquisition as an opportunity to expand to other European markets. “Joining Axel Springer would allow MeilleurAgents to (…) grow internationally by building on its success.”

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