Japanese c-to-c real estate start-up Ieichiba.com has bagged Y40 million ($377,000 U.S.) in seed funding through a third-party allotment of shares to its new operator, property management firm Airy Flow Inc.

Founded as an independent company in May 2015, Tokyo-based Ieichiba aims to help buyers and sellers negotiate directly. The real estate vertical went live in Oct. the same year. It currently has 709 property listings and 9,837 registered users.

The fresh capital will be used for system development. It’ll also help Ieichiba.com increase its market share to compete with HomeDirect, Flie.jpRisingHomes, and Revo.

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