Seek-owned job board Zhaopin has signed a cooperation agreement with the instant messaging division of tech leader NetEase, Inc. (Nasdaq: NTES), according to a report on Tom.com (in Chinese). Under the terms of the agreement, NetEase’s IM, video messaging and live-streaming technologies will be incorporated into Zhaopin’s business-end apps.

Zhaopin is also reportedly testing 5G-based video interview technology that will offer mobile, high-definition interviewing options for business-end app users.

One of China’s big two job boards — along with 51job.com (Nasdaq: JOBS) — Zhaopin was acquired by the Australian recruitment conglomerate Seek Ltd. in October 2017. Zhaopin will be central to Seek’s newly-formed “Seek Investments” division — a portfolio of companies that will be managed for “medium to long-term (5+ year) capital appreciation, rather than short-term profits.”

Under the Seek umbrella, Zhaopin will move toward making more strategic acquisitions in China. It will transfer technology back to its Australian parent, Seek chief executive Andrew Bassat told The Australian.

Zhaopin spent 2018 focusing on shifting to a freemium listings model. According to Seek, the switch has been instrumental in driving increases in employers and job postings over the past year. Non-paying business users can post up to ten listings on the site for free. Zhaopin has more than 160 million registered job-seekers on its platform, and 6.3 million corporate clients.

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