Nairobi-based logistics service marketplace Lori Systems has announced the appointments of Uche Ogboi as COO and Efayomi Carr as head of strategic finance. Both executives come from a venture capital background. 

Uche Ogboi

Ogboi (LinkedIn profile) joins the company from Cars45 investor EchoVC Partners, where she grew the company’s portfolio by investing in high growth start-ups in her capacity as principal.  

Carr (LinkedIn profile) comes from Quona Capital where he served as senior associate supporting investments across Africa. He was also previously head of marketplaces for Jumia in Lagos.

Lori will leverage the experiences of both to scale its business across the continent and quickly mop up opportunities in the space as competition rises.

Efayomi Carr

“Uche and Efayomi are amongst the most impressive leaders on the continent… Their track record with high growth companies make them an extremely valuable part of our core management team,” Lori co-founder Josh Sandler, said.

Carr will work from the Nairobi headquarters and focus on growing Lori’s financial products. Ogboi will operate from the Lagos office and be responsible for growing operations across the continent.

Launched in 2017, Lori operates a niche service marketplace that aggregates cargo owners and connects them to transporters. The site brings transparency to the logistics industry and lowers costs for users. The start-up is active in Kenya, Uganda, and Nigeria.

Kobo360 is a Lagos-based competitor that’s also begun expanding into neighboring countries. It raised $6 million earlier this year.


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