Cox Automotive Inc. subsidiary Kelly Blue Book will launch new vehicle-valuation services in Canada in both French and English: the country’s two official languages.

The rollout includes:

  • MarketLens, which allows used-car sellers to input vehicle identification numbers (VINs) or other identifiers and get back Blue Book car-value estimates for market prices; and
  • Pricing Service, which integrates Blue Book values into dealer or car manufacturer websites, mobile apps, inventory management systems or loan origination platforms.

KBB first entered the Canadian market this spring as a digital marketing product of Cox Automotive Canada — partnered with CarGurus Canada.  

The deal allowed clients to feature CarGurus’s inventory on their retail websites.


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