Investors include RedLine — a London-based global venture capital firm, which doesn’t make a habit of investing in German start-ups. The funding round was backed by existing investors TruVenturo, DN Capital, Cherry Ventures, Btov, and Picus.
JobLift raised €10 million ($11 million U.S.) last year. It used the funds to invest in the U.S market and expand its TV advertising campaigns in North America. Founded in 2015, the company has quickly established itself as a recruitment vertical across Europe with 2 million monthly visitors.
In Germany, JobLift competes with Glassdoor, Indeed and Adzuna. Its most recent rival includes Google for Jobs, which entered the German market earlier this year. But JobLift claims to be different to its competitors, saying it runs on the latest available technology.
The site uses data analytics and machine learning to refine relevant search results over time. It charges job board partners on a cost per click or cost per applicant basis, promising optimal matches.
The start-up is now active in Germany, the U.K., France, the Netherlands, and the U.S. Joblift claims to list 10 million jobs on its websites that are pulled from more than 4,000 job boards. Its partners include StepStone and Monster.