Lou Laste

Lou Laste, a long-time PR man for Autotrader.com and Cox Automotive Group, has joined an Atlanta-based marketing and communications agency as CEO of agency operations.

The Brandware Group, Inc., announced Laste (LinkedIn profile) would become CEO effective Sept. 9. His clients at his boutique communications firm, Your Story Communications, will become clients of Brandware. Most are b-to-b automotive providers.

Laste has 25 years of experience in marketing and communications, including his Cox Automotive roles and 10 years at Verizon.

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