British real estate vertical OnTheMarket will freeze prices in 2020 for agents on full standard tariffs.

The move comes as OnTheMarket launches a new TV advertising campaign as part of its ongoing strategy to increase market share at the expense of U.K. industry leaders RightMove and Zoopla.

The pledge means that agents who signed up for a five-year listing agreement from Feb. 2018 will not see prices for listings rise in 2020. The agreement had allowed for an increase of up to 5%.

Agents on full contracts who only advertise with one other site and currently receive a 10% discount will get the discount for an extra year if they follow the “one other” site rule. Agents who switch to that agreement before Feb. 2020 will also get the discount.

OnTheMarket has been trying to convert new agents on discounted or free initial contracts into full paid tariffs. In June, it claimed to have converted 1,000 branches to paying contracts. It has not released new agency membership figures for several months. In February, OnTheMarket said it had since it had added 7,000 branches to reach 12,500 since listing on the AIM stock market the year before.

The site said the new offer comes as agents are facing “considerable headwinds” through the prospect of a no-deal Brexit, fears of a recession in the U.K. and reduced lettings fee income.

“It will be interesting to see whether or not Rightmove follows our lead on this or chooses to continue imposing double-digit percentage fee increases on the path to its stated objective of average fees per advertiser of £2,500 per month,” said Ian Springett, CEO of OnTheMarket.

“We believe the latter course would be unjustified in any market conditions given that Rightmove’s monthly leads per advertiser have fallen from a high of 210 in 2015 to 168 in H1 2019,” he added.

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