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Generalist marketplace Quikr has announced a strategic partnership with LaundryAnna, a startup for doorstep laundry services in India.

According to the announcement, Kinnevik-backed Quikr is ramping up its hyper-local household services vertical QuikrEasy. By entering a partnership with Bengaluru-based LaundryAnna, Quikr intends to organize India’s largely fragmented on-demand home services category.

LaundryAnna is a brainchild of Prateek Rana and Rohit Melwin. Equipped with own processing units, LaundryAnna offers end-to-end laundry services, starting from doorstep pick-up to real time updates and delivery. Digital payment, round-the-clock customer support and wallet services are also the key features. The startup takes pride in employing and empowering local laundry professionals, who were otherwise facing uncertainties in a largely disorganised sector.

Commenting on the partnership, head of QuikrEasy PD Sundar, said it furthers QuikrEasy’s full-stack capabilities.

“We are also working towards creating business opportunities for SMEs in the laundry space and to provide online-offline experience to our consumers,” he added. The partnership will help QuikrEasy enhance its operational metrics, thereby adding trust to the household services segment, Sundar believes.

Founder Prateek Rana expressed delight over offering LaundryAnna’s services to Quikr’s large customer base. “We have been helping busy professionals with their laundry needs, and are excited to scale our offline stores with strong backing from Quikr,” Rana said. The service is currently confined to Bengaluru and operates out of five offline units spread across the city. However, the partnership with Quikr could propel its expansion plans.

With over 30 million unique monthly visitors and presence in 1,200 Indian cities, Quikr is a leading transaction marketplace in the country. It enjoys patronage from reputed firms like Tiger Global Management, Kinnevik, Warburg Pincus and Matrix Partners India, among others. Major shareholder Kinnevik announced earlier this year that Quikr has managed to generate just under $65 million U.S. in annualized cash revenue at a year-over-year growth of 70% in the first half of 2019.