Chicago-based LotLinx has built a business around programmatic advertising. Its dealer clients can buy targeted marketing campaigns for specific vehicles in their inventory. LotLinx says it gives advertisers more bang for their buck by letting them spend on hard-to-sell vehicles while saving on more attractive cars that sell themselves.
In its announcement, LotlLinx praised Peoples’ track record of accelerating growth for early stage, private automotive tech companies.
At LotLinx, Peoples will focus on building the company’s sales force.
Peoples previously spent six years at CarGurus, working with founder Langley Steinert to build the sales team as the company grew from startup to a publicly traded firm with a (current) market cap of $3.6 billion.
Before that, Peoples worked at Edmunds.com, growing its sales force from inception to over 90 people while tripling revenue in the first 12 months of that drive.