The three consumer brands under Barratt Developments are Barratt Homes, David Wilson Homes and Barratt London. They are the first builders to sign up to and list new homes on OnTheMarket’s New Homes Development business.
This is an important step for OnTheMarket because RightMove’s own New Homes Development business has seen a decline in numbers so far in 2019 after growing slowly since 2017. Barratt Developments is expected to become OntheMarket’s biggest single customer.
In an announcement to the London Stock Exchange OnTheMarket said that it doesn’t expect the partnership to have “a material effect on revenues for this financial year” but sees it as the first step in entering the new homes market and broadening its relevance to active property-seekers.
“In addition to building the number of contracted agents rapidly, it has been a stated objective for OnTheMarket to address the wider property market,” said Helen Whiteley, OnTheMarket’s commercial director.
“New homes developers have been our first focus in broadening our advertiser base and I am delighted that the first housebuilder to join us is the leader in its field.”
Barratt sold 17,856 homes in the year to June, making it the U.K.’s biggest house builder. Since 2013, Barratt has increased its housing output by 40%. It operates across the U.K.