Ease by Emaar is a platform for short-term rentals at properties located within the UAE-based developers’ communities. Emaar is a UAE-based public real estate development company that operates internationally.

The company will provide an end-to-end property management service, with services including but not limited to property setup, reservations management, government licensing, and distribution of the listing across various platforms including Airbnb, Booking.com, and Expedia. Investors have the option to let Ease by Emaar manage their property at no additional cost for the first three years post-completion.

General manager of Ease, Patrick Sheldon Wee confirmed that investors could expect returns of up to 50% (depending on location) and that Ease would take a 20% management fee. In addition, the company will work on a commission-based model and will only get paid when the units are occupied.

Chairman of Emaar Mohamed Alabbar in a statement to The National discussed the company’s ambitions to capitalize on the short-term rental market. According to short-term rental data provider AirDNA, vacation homes in Dubai generated $136.7 million between 2018 and 2019 while short-term rentals grew 69.5% from June 2018 to June 2019; hotel rooms only grew 7% in that same period.

The announcement came the same day as Emaar Properties asked homeowners in their developments in Downtown Dubai to stop renting out their apartments on a short-term basis.

In May, AirBnB announced that its app and website are now Arabic-friendly. It is worth noting that AirBnB currently has 70,000 listings in the Middle East and North Africa region, with more than 10,000 listings in the UAE alone.

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