Apartments listing site Zumper has hired Vishal Makhijani as its chief operating officer and president. Having raised $46 million in capital a year ago, the San Francisco startup has given Makhijani the remit of making “renting an apartment as easy as booking a hotel.”

Vishal Makhijani

Makhijani previously held leadership roles at the online education company Udacity and at the gaming firm Zynga.

He joins Zumper as it seeks to streamline apartment booking by handling a host of rental-related transactions, including applications, tenant screenings, rent collection and arrangements for utilities and internet.

The company makes money by charging landlords to use its rental management software and charging renters to use an app that allows them to apply for multiple listings simultaneously. Landlords get listings for free but pay a premium to bump them up in search results.

Zumper employs 120 people and has raised $90 million in venture capital from investors like Kleiner Perkins, Goodwater Capital, Axel Springer, Stereo Capital, and the Blackstone Group. In 2016, it acquired PadMapper, which is focussed on university students moving into their first apartments.

Zumper saw 6.7 million visits in August, according to SimilarWeb, while No.1 U.S. rental marketplace Apartments.com saw 33.2 million visits during the same month. 

The full announcement is here.

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