RealEstate.co.nz, the No.1 property vertical in New Zealand, has introduced a new mobile app. It also launched a new marketing campaign featuring local comedian and television presenter Jeremy Corbett.
The revamped app lets property hunters “create saved searches, add notes about properties and calculate commute times — all in one place”. The company said it will continue to add more features as they become available.
The site’s new marketing campaign includes adverts featuring Corbett that will be distributed across radio, television, bus backs, bus stops, social media and on-demand streaming channels.
Traditional advertising is just one of the ways RealEstate.co.nz has managed to maintain its leading position. The vertical hired its first data analyst this year and it’s using data and analytics to produce industry insights for local media outlets. “This marketing grows our advertising base and gives estate agents the confidence to sell our product,” Vanessa Taylor, head of sales and marketing at RealEstate.co.nz, told the AIM Group.
According to Taylor, RealEstate.co.nz is New-Zealand’s oldest commercial website. The site was launched by the Real Estate Institute of New Zealand in 1996. The institute owns 50% while the remaining shares belong to property firms Barfoot & Thompson, Harcourts, Ray White, LJ Hooker and Bayleys.
Despite its age, the company still feels like a startup. Its 46 staff members — a number that’s doubled since last year — sit in an open-plan office littered with stand up desks and bright colors. Management meetings are held in a closet. This quirkiness translates to an enthusiasm solely focused on users. “User engagement gives agents a better audience, which means they’re able to spend more,” Taylor said.