The U.K.’s second largest real estate vertical Zoopla says it has added additional new homes developers and housebuilders as customers to its listings.
The new signings are described as “major players in their regions.” Zoopla already has 23 of the top 25 house builders, as ranked by the Home Builders Federation, listing on its portal. It expects them to add 2,500 new homes to Zoopla in 60 different locations across the U.K.
Zoopla said that, during beta testing, it saw a 43% increase in conversions for developers and housebuilders following its revised new homes strategy.
“Housebuilders are a business priority for Zoopla, and we have developed a specialist operation to support them effectively, delivering maximum return own investment,” said Alex Rose, Zoopla’s director of new homes.
“Our strategy has resulted in the acquisition of a slew of revered new homes developers, each of whom is a strong regional operator and helps to strengthen our footprint across the U.K.,” Rose said. “Our renewed focus on the new homes industry will continue throughout 2020 as we strive to become the number one property destination for housebuilders as well as agents.”
Last month, Zoopla admitted it was experiencing a “single digit” fall in the number the number of agents listing with the site but did not release figures.
In Sept., the AIM Group reported that rival portal OnTheMarket signed up Britain’s biggest housebuilder, Barrett Developments, to its new homes development business. Rightmove has seen a decline in the number of developers and housebuilders listing on its new homes development business.