British recruitment portal Total Jobs is changing its brand identity in the U.K., introducing Totaljobs as the lead brand for the group.
As part of the rebranding effort, the partnership between Total Jobs and Jobsite formed in May 2018 will be rebranded as “the Totaljobs network.”
The change aims to strengthen Totaljobs Group’s niche brands and specialist sites, including CWJobs and Caterer.com, which will operate separately from the Totaljobs network but remain part of Totaljobs Group.
Each brand will continue to operate as a separate site for jobseekers but recruiters will benefit from the ability to automatically post cross-platform advertisements.
Total Jobs said that this move will enable employers to connect with the best candidates without having to use multiple sources.
“Totaljobs Group has a unique position in the UK job market, with a family of 11 sites providing an unparalleled reach across multiple industries, locations and specialisms,” said Patrick Wehrmann, CEO of Totaljobs Group.
“In May 2018, we partnered our two leading job boards, Totaljobs and Jobsite, which has seen us further improve our candidate delivery and market leading performance for our clients. Now, we are excited to continue this growth and unveil the Totaljobs network,” Wehrmann said.