HeyCar, the Volkswagen and Daimler-backed car vertical, will launch an app next year to broaden its “offers and functionalities,” CEO Markus Kröger told German trade magazine Automobilwoche (in German).
The app will be intuitive and accessible, Kröger said. The move to gear up the company’s digital prowess will allow HeyCar to keep up with well-established competitors such as AutoScout24 and Mobile.de, two of the leading forces in the German used-car market.
In an interview with Automobilwoche, Kröger emphasized the importance of digitization in a highly competitive market. “For our dealers, we want to be the digitization partner for their sales of the future,” he said, adding that HeyCar was “one of the fastest growing digital consumer brands in Germany.”
Unlike its rivals, Berlin-based HeyCar only lists vehicles that are under 8 years old, have less than 100,000 miles on the clock and come with a warranty. By focusing on higher-value vehicles, HeyCar sets itself apart from other car verticals. It is backed by the German Federation for Motor Trades and Repairs, which is keen to establish competitive alternatives when it comes to the online used-car trade.
HeyCar was founded in 2017. Earlier this year, the business launched in the UK, where it recently signed a data deal with Cap HPI.