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Southeast Asian recruitment marketplace GrabJobs.co has added on-demand and gig jobs categories to its platform. Until now, the site has focused on full- and part-time jobs and internships.

Singapore-headquartered GrabJobs has about 5,000 companies on its platform and operates in Philippines, Myanmar, Thailand, Malaysia, Indonesia and Vietnam.

The site is known for pioneering automation in the Southeast Asian recruitment process. Its chatbot lets job-seekers apply without a resume and recommends personalized jobs to them. The bot also screens applicants and schedules interviews on behalf of employers.

Emmanuel Crouy, co-founder and CEO of GrabJobs, said that companies, particularly in hospitality industry, are opting for daily workers as a cost cutting tactic.

“Having already built a large pool of companies and job-seekers in the region, it just made sense for us to open up this additional offer on our platform to connect both parties quickly,” Crouy (LinkedIn profile) said.

GrabJobs’ rivals Workana.com and Workmate are also trying to enter the region’s $4 billion U.S. informal job market. Within four months of its launch, Workana has brought 7,000 freelancers onto its platform. Likewise, Workmate (formerly Helpster) raised $5.2 million U.S. to further expand its reach and improve direct connections between freelancers and employers.

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