Retiremove, a new specialist retirement site, has launched in the U.K. While the site will largely operate online, it also plans to advertise in specialist print publications aimed at an older audience.

The site was created by retirement specialist Jane Slade, a former property editor at The Sunday Express, a British weekly newspaper. It aims to compete with Rightmove, Zoopla and OnTheMarket in the retirement property sector.

“We feel the time is right particularly as many developers and operators feel they are not getting good value or exposure from the catch-all big boys such as Zoopla and OnTheMarket, and more players are coming into the marketplace,” Slade said.

Retiremove is currently looking for agents to list new-build, resale and rental retirement properties. Currently, the site allows listings for properties that are still under construction or applying for planning consent.

The site currently offers developers and retirement scheme operators 12 months of free listings and plans to extend this offer to agents, as well.

Retiremove is working out charges for listings for when it starts charging market rates. The company says the rates will be based on “a simple, straightforward and transparent charging system.” Most likely, the company will go with a model that offers a flat monthly fee per development offering different rates, depending on the scale of the development. Each is expected to require a minimum listing duration.





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