Polish horizontal Gratka.pl has tied up with Ringier Axel Springer-owned Onet.pl, one of the largest news sites in Poland. Onet created a new “classifieds” page that redirects to Gratka.pl, as well as an ad campaign that is running on Ringier Axel Springer’s other news sites.
Gratka is a leading classified site in Poland. It focuses on real estate, automotive and jobs, as well as some general classified listings. Ringier Axel Springer acquired the site last month from HKM, the owner of Polska Press Group.
The agreement with Onet lets Gratka increase its reach in Poland significantly. Onet had 229 million visits in February, compared to Gratka’s 5.8 million visits, according to SimilarWeb. It will also help Gratka stand out in Poland’s classified market, which is dominated by OLX.pl, followed by Sprzedajemy.pl and Lento.pl.
According to SimilarWeb, OLX.pl saw 105.9 million visits in February. Sprzedajemy counted 11.3 million visits and Lento.pl had 6.9 million visits during the same period.