Employer-review site Glassdoor is beefing up its job board during the Covid-19 crisis, rolling out a special section for essential work postings along with special badging for companies hiring lots of workers.
Glassdoor’s COVID-19 Job Search Hub features special feeds for in-demand jobs, work-from-home positions, companies with hiring surges, groceries and pharmacies, delivery and warehouse firms, and healthcare facilities.
The site has also added a page called the “Hiring Surge Explorer” that’s supposed to highlight companies that are ramping up employment as opposed to laying them off. However, a peek at the featured firms shows both what you’d expect, e.g. Whole Foods grocery chain and Domino’s pizza, but also ones you wouldn’t, e.g. General Motors. The car maker suspended production and announced 6,500 layoffs in recent weeks, but it’s featured in Glassdoor’s “surge” section with 231 openings.
Glassdoor has also added Covid-19 enhancements to company profile pages. Companies who advertise with Glassdoor can put a special emblem on their page indicating a hiring surge. They can also use newly added communications tools to inform employees, job seekers and the public about pandemic-related news.
Glassdoor, founded in 2010, built its popularity as an employer review site. It makes money through job postings and branded company profiles that allow subscribers to customize their pages, for instance by highlighting particular reviews.
Glassdoor is the No. 2 job site in the U.S. in terms of traffic, with 38 million average monthly visits from U.S. users, according to March data from SimilarWeb. It trailed only Indeed.com’s 194 million U.S. visits.
Both Glassdoor and Indeed are owned by Japan-based Recruit Holdings. They are profitable and count among Recruit’s biggest revenue generators.