Mobility Trader Holding, which owns German auto vertical HeyCar, will appoint Reinhard Schmidt as new CEO next month.
Schmidt will take over for Markus Kröger on June 1. Kröger, who has managed the company since its inception, is leaving HeyCar by mutual agreement.
Schmidt previously worked as interim manager and advisor for Mobility Trader Holding. He is a member of the advisory board of Digital Renewables GmbH, a startup that is active in the field of renewable energy.
Before joining Mobility Trader Holding, Schmidt was a senior director at EBay and spent four years at HeyCar’s competitor Mobile.de, where he was responsible for corporate development and automotive intelligence.
Backed by Daimler and Volkswagen, HeyCar was founded to challenge the dominance of German market leaders Mobile.de and AutoScout24 by focusing on higher-value cars.
Unlike its rivals, Berlin-based HeyCar only lists vehicles that are under 8 years old and have less than 100,000 miles on the clock. The startup currently offers more than 400,000 vehicles from around 1,300 dealer groups, all of which come with a warranty. After a successful start in Germany, HeyCar expanded to the U.K. last year.