Morocco-based real estate vertical has launched a communication and marketing service to help developers promote and sell projects. 

The Mubawab Transaction tool is targeted at two sets of real estate developers: those who want to concentrate on developing projects, and those who are unable to effectively market and sell projects to their target audience.

“With the launch of Mubawab Transaction, we wish to respond to a latent need in the new real estate market in Morocco,” said co-founder and managing director Kevin Gormand.

The service offers advice, marketing, online and offline communication services, as well as advertising for real estate projects.

The Mubawab team will build and implement specific marketing and commercial strategies for developers. In turn, developers can take advantage of Mubawab’s digital platform, which has around 2 million visits per month, more than 1,000 paying agents and over 150,000 active ads. 

Launched in 2012, Mubawab has grown to become the leading property site in Morocco. The company was acquired by UAE-based Emerging Markets Property Group in 2018, which recently invested $7 million in the site. Last June, the company acquired Jumia House for an undisclosed amount.

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