Classifieds expert Natasha Zharinova will join German publisher Bauer Media Group next month as president of its SME Services Business, which offers marketing and sales services for small and medium-sized enterprises.

Zharinova (LinkedIn profile) joins Bauer from the global classifieds business OLX Group, where she most served as chief strategy and data officer. With a background in finance, analytics and strategy, Zharinova developed customer-centric digital solutions for the OLX Group and led various commercial operations to set the strategic vision for the company’s marketplace business.

Before OLX, Zharinova was strategy director and head of global business analytics at EBay Classifieds Group.

“I am very pleased to welcome Natasha to our SME Services Business Area,” said Veit Dengler, COO of Bauer Media Group. “With her strong experience in boosting data-driven digital business models and enabling collaboration among diverse teams spread across multiple countries, she brings an exceptional mix of qualities to the role of president.”

Bauer Media is the largest privately-owned publishing group in Europe. The company publishes more than 600 magazines and owns 50 radio and TV stations worldwide. Bauer Media is also an experienced investor — some of its m-and-a activities include the takeover of the Trader Classifieds network in Australia and New Zealand.

Related Articles