Droom, the Indian auto marketplace, has launched a doorstep test drive and delivery service for used cars as a response to industry-wide disruption caused by the Covid-19 pandemic.
This is the company’s first foray into “c-commerce” operations, according to a news release. Customers can request used vehicles online for a test drive. If they choose to purchase the car, customers make the payment online and the vehicle is delivered to their doorstep. Droom facilitates the documents transfers and virtual signatures needed to close the sale. The company claims the service is in line with the government’s social-distancing guidelines.
The new initiative is already available for over 125,000 used cars across the country.
“The Covid-19 pandemic has led to an irrevocable transformation in consumer sentiment,” said Droom founder and CEO, Sandeep Aggarwal. “Our high-quality, fully online and contact-less services will allow us to capitalize on this paradigm shift, while catering to consumer needs efficiently.”
Droom boasts around 350,000 dealers and 45 million average monthly visitors to its website. The company has raised about $125 million from Digital Garage, Toyota Tsusho Corporation and others, which has funded its expansion into Singapore, Thailand and Malaysia.