Mercari is working on improving its desktop features in the U.S. market in response to changing consumer sentiment during the Covid-19 pandemic.

The web-focused approach may be a strategy to encourage growth in key performance indicators. The company recently introduced smart pricing, chat and multiple-listing tools to attract web traffic.  Mercari.com saw 80.2 million visitors in April, but only 20% originated from the U.S. — the rest was primarily from Japan, according to SimilarWeb.com.

Tokyo-based Mercari has been struggling to gain a foothold in the U.S. market, which is dominated by LetGo, The Real Real and Poshmark. Five years after entering the U.S. market, it remains a money loser for the company.

However, Mercari started to catch up during lockdown with growth in its electronics and toys segments. In March, monthly active users rose 74% year-on-year to 3.4 million.

Mercari is also testing a marketplace to buy and sell digital gaming assets and is working to rebrand itself as a U.S.-based company.

The gross market value of Mercari U.S. amounted to Y43 billion ($392 million U.S.) for the nine months to March 31, 2020, compared to Y445.4 billion ($4.1 billion U.S.) in Japan.

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