Dubizzle, the UAE-based horizontal owned by Emerging Markets Property Group (EMPG), has launched a self-service advertising platform for small businesses and private sellers.

The service, called Campaign Manager, works on a cost-per-click or cost-per-impression model and varies depending on the options selected by the user.

“Campaign Manager allows small businesses to take charge of their advertising, particularly during these challenging times,” said strategy manager Jasleen Kaur. “It enables them to promote their products and services and ultimately grow their revenues.”

Founded in 2005, Dubizzle is the leading horizontal in the UAE by monthly visits. Its primary rivals in the region are OpenSooq and Mourjan.

In April, EMPG announced that it had taken over operations of Dubizzle from Prosus-owned OLX Group.

OLX Pakistan, another EMPG-owned general classified site, is also releasing new programs for lockdown-affected small businesses. The site recently launched an online training program meant to help small businesses improve their internet presence in the aftermath of the Covid-19 pandemic.

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