The CEO of Schibsted, Kristin Skogen Lund, has been appointed to chair a government committee tasked with evaluation Norway’s pension reform.

“Pension reform is perhaps the largest Norwegian welfare reform in modern times,” Skogen Lund said in an interview with the AIM Group. “It is therefore important that the reform works as intended and is both socially and economically sustainable, not least for the sake of today’s young people. I am happy to be able to lead this important work.”

The role may seem like a far cry from the media business, but Skogen Lund (LinkedIn profile) has experience with the country’s pension reform plan. Before joining Schibsted, she spent six years as director general of the Confederation of Norwegian Enterprise, Norway’s leading business organization.

Skogen Lund is a veteran of Schibsted — she first joined the company in 1998 as head of Scandinavia Online, a joint venture between Schibsted and Telenor. She has also held a variety of roles in the media space, including as general manager of Aftenposten, the famed Swedish newspaper. She rejoined Schibsted in 2018 as group CEO.

Skogen Lund was appointed to chair the evaluation committee by Erna Solberg, the prime minister of Norway. Other committee members include delegates from Norway’s political parties and industry professionals.

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