Sellpy, the largest secondhand fashion marketplace in Sweden, has launched in Germany.

Sellpy was founded in 2014 and is backed by fashion group H&M, which first invested in Sellpy five years ago and now holds a 70% stake in the business.

The startup manages the entire sales process, including picking up the goods from sellers’s homes, listing the items, and coordinating sales and shipping.

Sellpy’s German website currently lists around 200,000 items, ranging from fashion goods to jewelry, toys and even unopened beauty products. The launch in Germany marks the company’s first international expansion.

“We’re excited about Sellpy’s first step on their international journey which we support with our investment and strategic partnership,” said Nanna Andersen, who heads H&M’s venture capital arm, CO:LAB.

The company said the secondhand market is one of the fastest-growing economic sectors in the fashion industry.

“We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever,” said Thorsten Mindermann, country manager of H&M Germany. “That’s why we’re particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy.”

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