LeBonCoin, the Adevinta-owned French horizontal, is continuing its venture into the hotel reservations sector. The marketplace recently announced a distribution partnership with Accor Group, a major French hotel group.
The agreement with Accor will add roughly 1,500 listings to the 4,500 active hotels already available for booking on LeBonCoin. Accor owns a variety of well-known chains, including F1, Ibis, Mercure, Novotel, Tribe, Greet and Mama Shelter. The company’s luxury offerings will be excluded from the offer.
LeBonCoin’s venture into the bookings market began with the acquisition of hotel reservations site Pilgo earlier this year (Pilgo’s first partner was Accor Group). The deal with Accor is the next step in the company’s move to compete with the likes of Expedia and Booking.com. LeBonCoin also recently launched nationwide publicity campaign to encourage domestic tourism following the countrywide lockdown.
Accor will not pay commission on reservations made through LeBonCoin until the end of the year, an offer the marketplace has also made to other French hoteliers. From 2021 onward, LeBonCoin will offer a market-leading 10% commission rate.
LeBonCoin has been quick to assert that it is an intermediary between the customer and the hotel, meaning that the company won’t harvest data from users.
“User data will remain with Accor,” said Antoine Jouteau, LeBonCoin’s CEO. Jouteau also emphasized the “territorial roots” shared by LeBonCoin and Accor.
“Our two groups in particular share strong territorial roots,” he said. “Thanks to this partnership, all of the Accor Group hotels will benefit from our massive and exclusively French audience, which will in turn be able to access its vast portfolio of brands.”