CarGurus, one of the top-three used-car listings sites in the U.S., has suspended advertising on Facebook, joining the hundreds of companies protesting the social media giant’s handling of politically sensitive user posts.
The company shared a letter on social media Tuesday demanding that Facebook “take stronger action to police hate speech and stop the spread of dangerous misinformation.” It said it would pull its ads on Facebook for the month of July.
Hundreds of major companies, from Microsoft to Proctor and Gamble, have pulled ads from Facebook in recent weeks in support of Stop Hate for Profit, a movement responding to nationwide outcries against police violence against Black people. The Stop Hate protest is driven by a coalition of civil rights organizations including the NAACP (National Association for the Advancement of Colored People) and the Anti-Defamation League.
With its enormous global audience, Facebook Marketplace has become a popular ad platform and competitor for marketplace companies since its launch in 2016.
But from what we’ve seen, CarGurus is the first major listings firm to join the Facebook boycott.
CarGurus’s LinkedIn post on its Facebook ad boycott