It’s one more time around for Chip Perry. He’s taken a new gig as CEO of A2Z Sync, a Denver-based software provider for auto dealerships.

A legend in the U.S. automotive industry, Perry started Autotrader.com (then AutoConnect.com) from scratch in 1997 and built it into a $2 billion powerhouse. After a stint as CEO of RentPath, he led TrueCar for three-and-a-half years until June 2019.

A2Z Sync specializes in “single point of contact” software for dealers, meaning that one salesperson handles a transaction from start to finish, rather than involving a finance-and-insurance specialist.

“By using A2Z Sync’s highly automated software platform to deliver a superior customer experience, dealers are selling cars much faster, often in under one hour, while also enhancing the jobs of sales people, reducing operating expenses, and increasing F&I income,” Perry said in a news release.

Aaron Wallace, the founder of A2Z Sync and CEO of Schomp Automotive Group, said Perry has “a stellar reputation as a hands-on leader who inspires both employees and dealers to high levels of performance.”

“Perry will help us rapidly scale A2Z Sync and enable dealers to dramatically improve customer satisfaction, sales staff retention, and dealership profitability,” Wallace said.

Schomp operates seven auto dealerships and a motorcycle dealership in the Denver area.

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