Spain-based digital auto dealer appears to have benefited from the pandemic-induced shift to online purchasing. It achieved record sales and traffic in June 2020, selling 500 vehicles and attracting 2.5 million visitors. Its market share grew from 1.5% in February to 6.9% in June.


Clicars offered free delivery in Spain during the country’s Covid-19 lockdown, which was likely a factor in the sales uplift. Co-founder Pablo Fernandez told Noroeste Madrid the company decided to “continue working and reinforce our digital model that allowed [people to] buy cars without leaving their house and receive them in 48 hours.”

Even before the crisis, Clicars was on a growth trajectory. The company, which launched in 2016, achieved profitability in October 2019. At the time, it had sold 4,000 vehicles with a transaction value of €75 million ($82.8 million U.S.). Clicars has now sold more than 8,000 vehicles with a transaction value of €120 million ($136 million U.S.), according to Noroeste Madrid.

Before the pandemic, 75% of Clicars clients reserved cars online; during the lockdown, all of the company’s clients did so online. The company believes it will continue to benefit from changes in shopping and travel preferences. In a recent a survey, Clicars found that 93% of people preferred private vehicles to public transport or car-sharing.

Clicars’ growth was supported by a 2017 investment from AramisAuto. The terms were not disclosed, but it is likely AramisAuto — part of the PSA Group and the manufacturer of Peugeot, Citroen, DS and Opel — took a controlling stake in Clicars. Co-founders Fernandez and Carlos Rivera retained managerial control.

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