Allegro, the leading Polish b-to-c marketplace, has launched its own payment system. Allegro Pay will be available on Allegro’s website alongside its other payment options.

The service will be available to a small segment of Allegro users and will gradually be rolled out to the marketplace’s entire customer base.

Allegro Pay will function as any other payment system and can be activated quickly at checkout. The service also offers 30-day personal loans of up to PLN4,000 ($1,064 U.S.).

In addition to Allegro Pay, Allegro offers payment and financial services in cooperation with external partners, including PayU and several banks.

Allegro is owned by private equity firms Cinven, Permira and Mid Europe, which bought the site from Naspers in October 2016. The marketplace is planning an initial public offering (IPO) that could value the business at around €10 billion ($11.2 billion U.S.).

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