HeyCar, the Volkswagen and Daimler-backed used-car vertical, has teamed up with car review website What Car? to launch an online classified platform. HeyCar’s vehicles can now be seen by What Car?’s audience of 22 million users.

HeyCar’s parent company is Mobility Trader Holding, which is partially owned by Volkswagen Financial Services AG, Volkswagen AG and Daimler Mobility Services. HeyCar launched in 2017 and has more than 450,000 listed vehicles on its German platform. It began operating in the U.K. in August 2019 and now has around 150,000 cars on the site, with 3,700 franchised dealers signed up and selling on its platform. HeyCar only lists vehicles under 8 years old with less than 100,000 miles on the clock.

HeyCar said it now drives £40 million ($52.75 million U.S.) in sales to its dealer partners each month, equivalent to just under £11,000 a month for each dealer. In February, it acquired U.K. auto consumer advice website HonestJohn.co.uk, giving it access to the website’s 25 million users.

“It is great to partner with a household name in What Car? as we continue to strengthen our brand,” said Vik Barodia, chief operating and product officer for HeyCar. “Our partnership will give its users the benefit of the quality and assurance guaranteed at HeyCar.”

Rachael Prasher, the MD of What Car?, said the company had built a reputation for delivering “independent, trustworthy car-buying advice,” which would mesh well with HeyCar’s brand ethos.

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