YesAuto, a car-buying platform that works to drive buyers to dealerships, has launched in the U.K. The site aims to build an online community to help users on their car buying journey.

The website has over 60,000 cars available from a range of dealers and has a customization feature that offers buyers the ability to customise the features and specifications of their vehicle, from body and wheels to interior and seats, providing price estimates along the way. It includes an extensive customer rating system to score cars and give feedback from the YesAuto community and a comparison tool lets buyers compare selected cars.

YesAuto uses algorithms to crossmatch with customer requirements to recommend suitable cars and dealers. The 360-degree car view tool  uses virtual reality and panoramic technology to let users view the interior and exterior of cars. YesAuto also operates in Germany.

Carzam appoints O’Callaghan as CEO

Meanwhile, another U.K. online used car business, Carzam, has appointed Kirk O’Callaghan (LinkedIn profile) as its CEO ahead of its launch in October. O’Callaghan joins from Sytner Group’s CarShop business where he is operations director.

Carzam is led by John Bailey, former president of Cox Automotive International, and Peter Waddell (LinkedIn profile), the owner of dealership Big Motoring World. Carzam previously announced it would launch in April but Covid-19 pushed this back. It is expected to launch with an initial stock of 2,000 cars, which will be prepared at Big Motoring World’s vehicle preparation center in Peterborough, Cambridgeshire.

“We are delighted to welcome Kirk to our team,” said Waddell. “He has a wealth of automotive industry experience and a great track record, and we know he’ll be a tremendous asset to Carzam as we enter our critical launch phase.”

Carzam aims to take a share of the eight million used car sales in the U.K. and tap into the growing demand for buying cars online. It wants to create a blended approach to buying a used car online with the simplicity and lack of sales pressure of online retail alongside the expertise of used car experts to reassure customers.

“We’re at a point in the industry where online and physical car sales are equally important and it’s imperative that we embrace both,” Waddell said.

It faces stiff competition in this area in the U.K. from Cazoo that launched in December and the Volkswagen and Daimler-backed used-car vertical HeyCar, amongst others.

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