Zoopla, the U.K.-based real estate vertical, announced it is offering agents free listings until January if they commit to a 12-month contract and make Zoopla their “primary portal.” This is similar to the offer it made back in March as the U.K. entered a countrywide lockdown.
The original offer waived agent fees for five months or nine months if they left the U.K.’s dominant real estate portal, Rightmove. That offer netted Zoopla around 400 new agents, which, Zoopla said, helped it achieve 2% year-on-year growth, and brought the total of agent branches and new home sites up to 16,545. Zoopla said 84% of agents are now in long-term contracts compared to 23% at the start of the year.
Zoopla also released sales and lead figures which showed agreed sales increasing by 76% on a five-year average and leads increasing by 38% compared to pre-Covid numbers. Listings were also up 27% since March and the time taken to sell each property fell by 12 days to 27 since lockdown in the U.K. was lifted on May 13, compared to the same period in 2019.
“Extended access at no cost is available to those agents keen to make Zoopla their primary portal,” Zoopla said in a statement Wednesday morning.
“Our nine months of free portal usage is live until January and available to those keen to make Zoopla their primary portal. We are still welcoming new customers on board, and are able to extend free use of Zoopla until January to existing customers if they’d like to make us their primary portal partner.”
Rightmove’s own figures for H1 2020, released on August 7, showed a 34% drop in revenue year-on-year and a fall in profits. But overall, most agents stayed loyal — the company lost just 580 agents in the first six months of 2020, equivalent to 3.3% of its agent base.