Auto Trader, the leading U.K.-based automotive vertical, has launched an insurance comparison product called Quick Quote. The product is the result of a deal with CompareTheMarket.com, a price comparison site.

Quick Quote is a free service that lets buyers get an instant car insurance quote for any used car on the site. Quick Quote pre-populates the insurance quote with relevant vehicle data from Auto Trader. CompareTheMarket adds additional information from the user’s account and delivers an instant insurance quote.

Auto Trader says the product lets buyers get more information on the total cost of ownership of the vehicle in a streamlined way. CompareTheMarket also saves quotes for shoppers who aren’t ready to make a decision.

“Quick Quote is a real time-saver for car buyers, allowing them to see instantly what the total cost of ownership will be, which is a huge step towards making the whole car buying journey fully digital and even easier,” said Auto Trader’s director of commercial products, Karolina Edwards-Smajda.

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