UAE-based Bayut has launched a portal aimed at real estate agents as part of the website’s plan to capitalize on market share following its merger with Dubizzle, its main regional rival.

The Bayut Agent Portal consolidates all of Bayut’s tools for real estate agents in a single interface. That includes the BayutPro app, which launched last year to facilitate dealings between agents and clients, as well as a CRM software platform, a broker tool, and a property management tool.

The move is the latest effort by Bayut to market its large store of data it has unearthed through the merger of the Middle East and North Africa and South Asia operations of its parent company Emerging Markets Property Group (EMPG) with those of OLX Group.

The merger, which took place in April, created a $1 billion Dubai-based company operated by EMPG, and made OLX EMPG’s largest single shareholder with a 39% stake. It also gave Bayut access to the 15 years worth of data collected by Dubizzle, which has become a classifieds market leader in the UAE.

“We want to consolidate the leads data from the two portals and bring visitors valuable market insights,” said Haider Ali Khan, CEO of Bayut and Dubizzle and head of EMPG. “There is going to be significant investment in technology, machine learning, to help our partners understand what the general industry trends are.”

Print Friendly, PDF & Email

Related Articles