OLX Group-owned Otomoto.pl, the No.1 auto vertical in Poland, has launched a new vertical focused on heavy machinery. Listings on the site, called Otomoto Profi, are automatically cross-listed on Otomoto.pl, Olx.pl, and Olx.ua.
Otomoto Profi lets users post for-sale and for-rent announcements. They can describe their listing using several searchable attributes specific to heavy machinery. The site also offers access to advanced listing analytics as well as facilitates contact with a potential buyer.
Otomoto Profi is available in Polish, English, German and Russian. At the time of writing, there were almost 28,000 heavy machinery listings on Otomoto Profi.
In addition to Otomoto and Otomoto Profi, OLX Group operates Polish car-buying service 321sprzedane.pl and an international marketplace for used commercial vehicles and heavy machinery called Tradus.
Otomoto.pl is the largest auto site in Poland. It received 49.5 million visits in August and is far ahead of other major auto sites in Poland, in terms of traffic. These include Abris Capital Partners’ Aaaauto.pl with 614,327 visits and Auto Centrum’s Autotrader.pl with 196,401 visits, according to SimilarWeb.