TX Group announced Thursday it had invested in Lend, a marketplace lending platform based in Zurich.

The group led a CHF 5.5 million ($6.0 million U.S.) Series B financing round. Other investors included PostFinance and Alpana Ventures, the Geneva-based venture capital fund.

Lend, founded in 2015, provides a direct channel for loans between borrowers and investors. The company’s main appeal is its attractive returns and favorable interest rates for SMEs and private individuals.

The startup aims to offer efficient financial services, said Florian Kübler, Lend’s co-founder. “We aim to change the status quo and turn the financial world into a fair and supportive environment.”

“Lend is an ideal complement to our existing fintech portfolio and we share the same vision, because we too want to offer our Swiss clients independent and fair financial solutions,” said Samuel Hügli, head of technology and ventures at TX Group.

Hügli added that the fintech company will benefit from TX Group’s extensive reach through the group’s media and platforms. TX Group has a wide network in Switzerland, running some of the country’s leading classifieds sites and marketplaces, including Homegate.ch. ImmoStreet.ch, Ricardo, CarForYou, and Jobs.ch.

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